I’m going a little bir outside bounds today to talk about a book a consider to bean icon of these days.

The Long tail, from CHRIS ANDERSON tells the story of how the world changed forever since the appeareance of the abundance economics. How the fact that the offer does not end there where the stores tells us to end.

It is the best explanation of how does the distribution business works today, multimedia I mean.

It’s quite interesting to see that I have in my hands today a book that is no older than 2 years, that is already old, somehow. But the concepts that hold the thing together have not changed. And probably won’t, so it is really worth reading.